Brand: Volkswagen Phaeton
Spot: This television commercial starts with the shadow of hands, and then this shadow forms a deer eating grass, seeing ducks and duckling in the water deer ran away, using shadow of hands an amazing environment creates showing the change in time with the posture of horse. Again, scene changes with the trees, flower and the bird flying there. The film next slide having text “Isn’t it beautiful what hands can do?”, then after film end with the logo of Volkswagen.
Idea: The line in this commercial “Isn’t it beautiful what hands can do?” is clarify that this car was hand built and the car built in an all glass transparent factory in germany by hand, the place where they built the Bentely Continentals.
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